Liquor Licenses

Alcohol Establishment Licenses 

**** Note Alcohol License Forms Are Currently Being Updated By The Wisconsin Department Of Revenue As A Result Neither New Or Renewal Applications Can Be Accepted Until April 8, 2024****

Alcohol Establishment Licenses are now online through OpenGov!  

Simply click here to create or log in to your account.     

Moving forward, once you create an account with OpenGov, you can apply for multiple licenses through the City each year, using the same account (including Dog License/Operator’s License/Special Event/etc). 

Your personal OpenGov account will allow you to:

  • Submit a new/renewal Alcohol Establishment License Application
  • Make a payment with an online payment option
  • Track the progress of your Licenses
  • Message the City with questions or comments regarding your application
  • Print your Establishment Licenses (THE CLERK’S OFFICE WILL ONLY PRINT UPON REQUEST).  Once approvals have been completed, the system will notify you when printing is available.  All applicants have the ability to print at home.
  • Estimated processing time is 6 weeks

The License period is from July 1st through June 30th. All Licenses expire June 30th. License MUST be Displayed at Business 

Renewal Licenses must be applied for by April 15th or be subject to a late filing fee of $250.00 per Ordinance 60-40(11)

Operator's License (a.k.a. Bartender's License)

Licenses are now online through OpenGov!  

Simply click here to create or log in to your account.     

Moving forward, once you create an account with OpenGov, you can apply for multiple licenses through the City each year, using the same account (including Dog License/Operator’s License/Special Event/etc). 

Your personal OpenGov account will allow you to:

  • Submit a new/renewal Alcohol Establishment License Application
  • Make a payment with an online payment option
  • Track the progress of your Licenses
  • Message the City with questions or comments regarding your application
  • Print your Establishment Licenses (THE CLERK’S OFFICE WILL ONLY PRINT UPON REQUEST).  Once approvals have been completed, the system will notify you when printing is available.  All applicants have the ability to print at home.
  • Estimated processing time is 1-2 weeks

Operator Licenses are a two year term, expiring June 30th of every even year regardless of when applied for. License MUST be displayed at Business working for. 

The License fee is $70.00. Fees are due at the time of Application 

Review of your application:

  • The Fitchburg Police Department will perform a background check to verify that the

    information you have provided is complete and accurate.

  • If there are concerns about your arrest and/or conviction record as it relates to your application,

    or if it appears that you falsified or omitted information from your application, you may be called to appear before the Public Saftey and Human Services Committee (PSHS).

  • If you are asked to appear but choose not to do so, your application may be denied.
  • Meetings of the Public saftey and Human Services Committee Meetings are open to the public and televised.

Additional Forms

Temporary Picnic License

Retail Licenses Types & Fees

Class
Type
Fee(s)
Class "A"
Beer to be consumed off-premises
Examples: Convenience store or liquor store 
Annual Cost: $250
"Class A"
Intoxicating liquor to be consumed off-premises
Examples: Convenience store or liquor store
Annual Cost: $500
"Class A" (Cider Only)
Cider (fermentation of the juice from pears or apples) to be consumed off-premises and may not offer samples of intoxicating liquor
Examples:  Convenience store or liquor store

Annual Cost: $0
Class "B"
Beer to be consumed on-premises
Examples: Bar or restaurant
Annual Cost: $100
"Class B"
Intoxicating liquor to be consumed on-premises
Examples: Bar or restaurant
Annual Cost: $500
Reserve "Class B"
Intoxicating liquor to be consumed on-premises
Examples: Bar or restaurant
Initial Cost: $10,000
Annual Cost: $500
Temporary Class "B" (Picnic)
Fermented Malt Beverage - Beer/wine coolers to be consumed at a picnic or similar gathering
Cost: $10 + $7.00 Background Check Fee for each Individual Listed 
Temporary Class "B" (Picnic)
Wine to be consumed at a picnic or similar gathering
Cost: $10 + $7.00 Background Check Fee for each Individual Listed 

Temporary Class "B" (Picnic)
Wine Walks
Wine to be consumed at multiple locations, up to twenty temporary licenses for the same date and time of not more than one day
Cost: $10 + $7.00 Background Check Fee for each Individual Listed 

"Class C"
Wine to be consumed on-premises
Examples: Restaurant
Annual Cost: $100 


Other Licenses & Fees

Other Licenses & Fees
Cost

Operator's License (2 year license, renewable in odd # years)
Cost: $70
(2 year license) 

Temporary Operator's License
Cost: $10 + $7.00 Background Check Fee  


Provisional Operator's License
Cost: $15

Cigarette License
Cost: $100

Publication Fee - Initial
Cost: $100

Publication Fee - Renewal
Annual Cost: $75 

Publication Fee - Renewal Late Fee
Additional Cost: $250